Savannah Festival of Books
The goal of the project was to create identity design and environmental graphics to promote this festival with the arts community and book lovers in mind. The purpose of this festival was to promote literacy and education as well as to bring aspiring writers to Savannah. The logo design is inspired by the architectural elements and the colors convey the historic essence of Savannah. The choice of different colors for the banners, kids area, and adult stage area was established to create an efficient directional flow through the various sections of the festival.
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Role: Concept Development, Visual Identity, Design Development, Environmental Graphics
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