The Rusty Pelican
The Rusty Pelican is a fine-dining waterfront restaurant, serving fresh seafood and savory cuts of meats paired with hand-crafted cocktails and ritzy wines at affordable prices. Overlooking Tampa Bay, it has been a popular landmark for dinner and weekend brunch among locals and tourists since 1978. Considering the vision of the brand, my intent was to create an elegant and clean design to showcase the culinary experience in a memorable atmosphere. For the logo, I chose a friendly serif face that’s easy to read and has a relaxing mood. I conceptualized the simplistic forms of a pelican as well as combined it with the background of the setting sun and the bay. To add to the waterfront feel to the design, a subtle backdrop of the nautical map of Tampa bay was created using a lighter pastel color palette.
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Role: Concept and Design Development, Visual Identity
